Authors
Chan Luo Er, Chung Ai Rong Hannah, Joanne Quek & Wang Liang Yau
Supervisor
Assoc Prof Lee Chun Wah
Year
2013
Abstract
Aimed at young adults aged 21 to 30, the campaign hopes to empower them with
fertility knowledge to make more informed decisions towards future family planning.
The creative concept of using fairytales gave the campaign a holistic approach
where related issues such as marriage, family and personal choices were discussed.
Click link to view
http://hdl.handle.net/10356/52936