Authors
Charlene Siah, Charmaine Choo Xinyi, Melanie Heng Xue Ting, Tan Hao Yun Charlene
Supervisor
Asst Prof Chung Myo Jung
Year
2017
Abstract
On The Mend is a communication campaign aimed at encouraging young male adults to seek help for depression. Due to masculine norms, men tend to subscribe to help-seeking stigma and perceive seeking help for depression as a weak and feminine behaviour. In turn, this causes them to hold negative attitudes towards seeking help and be less prone to seek help for depression. Depression is the most prevalent mental illness in Singapore, with 18 – 34 years old adults being the most at risk. With this in mind, On The Mend aims to build a supportive environment where men do not see seeking help as a weak behaviour and feel comfortable seeking help for depression.
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http://hdl.handle.net/10356/69858