Authors
Nicole Loh Voon Voon, Lim Hui Belicia, Lim Weiting, Ngamlamai Wijitra
Supervisor
Ms Kairiah Mohd Tamin
Year
2016
Abstract
Got it Covered is the first safe sex campaign in Singapore specifically targeting women. The campaign encourages Singaporean women to take control of their sexual health by adopting the act of carrying a condom. The campaign was designed to target young Singaporean women aged between 18 to 25. The campaign hopes to ignite conversations about the importance of safe sex, creating discourse and a more gender equal Singapore. This campaign also provides an educational platform for our target audience to seek information about sex-related issues.
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http://hdl.handle.net/10356/66904