Breaking the sound barrier

Authors
Ang Hui Xuan, Kwok Meng Kei, Melodi Lee Meili, Wong Jia Rong

Supervisor
Ms Pamela Tor Das

Year
2017

Abstract

Breaking The Sound Barrier (BTSB) is a campaign to encourage more employers to hire deaf individuals. The main aim of the campaign was to create positive attitudes towards hiring the deaf by highlighting that the deaf are just as capable as the hearing. The campaign targeted people involved in the hiring process, such as managers and Human Resource (HR) personnel, who had no intentions of hiring the deaf. The campaign utilized both online platforms and on-ground activation as tactics to educate employers, provide social proof via success stories, and provide resources for employers to take action to hire the deaf.

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http://hdl.handle.net/10356/69868