Dialack
Dialects are considered an essential part of what identifies us as Singaporeans. Yet, people of my generation seem to be slowly losing connection with this dying art. Apart from the inability to communicate with the older generation, it is also a problem when our sense of identity gets eroded. This project serves to bring back the appreciation for dialects amongst the younger generation so that we can own a shared sense of identity and experience as Singaporeans. The objectives of the project involve exposing the younger generation to the beauty of dialects via a more active approach whereby content in dialects will be delivered on the online platforms they frequent before engaging them in the actual learning process, unlike existing works which are more passive in nature. The main deliverables will be motion graphics in and about dialects on online platforms to raise awareness.
Campaign branding, Cultural Heritage, Dialects
Animation (Motion graphics), Campaign, Graphic design
Character design, Illustration
Paper
Motion graphics: 10/20/30 seconds, Bookmarks: 150mm(H) x 33mm(W), Sticker sheets: 148mm(H) x 105mm(W)
16 May 2021
16 May 2021
Copyright. All rights reserved.
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