HIVE footwear is designed for urban cycling commuters (18 – 35 years old), who are prone to muscle and foot injuries due to long hours of cycling and walking. Furthermore, the majority of the urban cycling commuters choose to wear walking or running shoes that are unable to provide sufficient foot support while cycling. Yet, cycling shoes in the industry today are often too uncomfortable for the cycling commuters to wear casually. HIVE technology consists of a re-designed and revolutionary shank plate embedded in the HIVE sole, to provide maximum foot support and comfort for both cycling and walking. HIVE footwear aims to challenge stereotypes of cycling footwear seen in the industry today and revolutionize the shoe-making process with 3D printing technology.