Authors
Tan Jin Ting, Koh Wen Jing Jamie, Cheyenne Ching Pei Jie
Supervisor
Asst Prof Liew Kai Khiun
Year
2016
Abstract
Art Detox: Unwind Your Mind is a campaign to promote mental wellness through art. The campaign aimed to improve the mental wellbeing of Singaporean adults aged 18 to 29, through encouraging them to incorporate art-making activities into their daily lives, so as to build mental resilience. The campaign’s strategy was designed to effect informational, attitudinal and behavioral changes. Campaign outreach activities were organised to carry across the key messages of the campaign. While online platforms were utilised to extend campaign reach to the target audience due to its convenient and accessible nature.
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http://hdl.handle.net/10356/66852