Authors
Angeline Yeo Jian Ling, Ibrohim Abdul Karim Bin Johari, Kim Young Ah & Melissa Kaur Jaswal
Supervisors
Wong Pei Wen
Year
Abstract
Dis.Is.Able, a promotional campaign to raise the public profile of Singapore’s para athletes through redefining their strength and ability. Targeted at youths aged 13-25, Dis.Is.Able aims to build a strong fan base ahead of the 8th ASEAN Para Games, which will be held in Singapore for the first time. The campaign seeks to find out more about para sports as well as to improve attitudes towards para sports. As the official social media agency for the 8th ASEAN Para Games from December 2014 to April 2015, Dis.Is.Able acts as a timely platform to ignite a national conversation on providing greater support for the para athletes.
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http://hdl.handle.net/10356/63251