Authors
Ashley Tan Shu Ren, Heng Joo Kuang Terence, Ho Hui Yi Judith & Goh Yan Hui
Supervisor
Assoc Prof Jung Younbo
Year
2014
Abstract
During the 2011 General Elections, an increasing number of politicians have jumped on board the social media bandwagon to connect with their electorate. Given the rapidly growing trend of Instagram usage among politicians, this study investigates the effects of two self-presentation styles on voters’ perception of politicians and their voting intention: first, the personalisation which is presenting the private over the public life of a politician, and second, the text-based interactivity which is presenting the active versus passive voice of a politician.
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http://hdl.handle.net/10356/59857