Authors
Chan Hui Ling, Fitrina Yuvitasari, Jeremy Ong & Kok Yinghui
Supervisor
Asst Prof Jung Younbo
Year
2013
Abstract
The research seeks to investigate cyber bullying behaviours on Social Networking
Sites (SNSs) by studying the effects of message, receiver and sender characteristics
within one such popular platform, Facebook. In this study, a communication model
was applied to understand how the frequency of cyber bullying activity, friend count
and anonymity within Facebook can affect cyber bullying intentions and perception
towards a potential cyber bully victim.
Click link to view
http://hdl.handle.net/10356/52577