Authors
Li Yage, Zhang Danfeng
Supervisor
Prof Hao Xiaoming
Year
2017
Abstract
China has become the largest eCommerce market in the world with total number of 468 million digital shoppers. According to the report, over 40% total global eCommerce spend came from China. Aided by emerging technology, online shopping not only brings convenience into people’s lives but also shapes consumer’s shopping behaviour and habits. The threat posed by eCommerce forced traditional retail to make a change and many have started launched their online service or seeking for new business models. This feature aims to document this exciting on-going competition in China. Through reflecting on current trends we hope to unveil some insights on the industry.
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http://hdl.handle.net/10356/69882