Authors
Er Xin Ni, Lee Zhi Yong Clifford, Lew Li Ying Denicia, Poh Li Ting
Supervisors
Assoc Prof Lee Chun Wah & Asst Prof Kim Hye Kyung
Year
2017
Abstract
Maid a Friend is a social campaign that aims to provide a fulfilling living and working environment for Foreign Domestic Workers (FDWs) in Singapore, so that they can continue to contribute to Singapore’s society. The campaign aimed to do this by promoting meaningful conversation between household members and their FDWs, through enhancing perceived behavioural control among the target audience. The target audience was household members between the ages 35 and 59, as this group had the poorest performance in the behaviour, yet are the ones who have the most involvement in the employment of FDWs.
Click link to view
http://hdl.handle.net/10356/69843