topprojects17

The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages

mtan050

Authors
Lee Si Hui Ng Lay, Ling (Huang Lilin), Ngaw Lydia, Peh Jin Chang

Supervisor
Asst Prof Sonny Ben Rosenthal

Year
2017

Abstract

The present study investigates the interaction between emojis and verbal messages in affecting liking of a message sender in computer-mediated communication (CMC). Through a pilot study and main study, we developed an emotion-based taxonomy of 68 emojis and then examined the effects of emoji and verbal message valence on liking of the message sender. A 2 (Positive/Negative Verbal Message) × 3 (Happy/Sad/Absent Emoji) pretest-posttest experiment was conducted among university students (N = 320) in Singapore, where participants rated a hypothetical message sender based on a simulated WhatsApp message. Overall, we find that aligned with prior research on emoticons, message senders who use emojis are more liked. In accordance with the verbal-nonverbal consistency principle, we also find a greater liking for message senders who have consistent emotional cues in their messages. In addition, interpretations of messages with inconsistent cues are discussed and possible avenues for future research are proposed.

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http://hdl.handle.net/10356/69893

Hiding in Plain Sight

mtan050

Authors
Aqil Haziq Bin Mahmuh, Matthew Mohan, Tang Qianrou Louisa

Supervisor
Asst Prof Andrew Duffy

Year
2017

Abstract

Only certain animals are allowed to be kept as pets in Singapore, but increasingly, some Singaporeans are breaking the law by keeping banned wildlife as domestic companions. To that end, the Republic – one of the world’s top 10 wildlife smuggling hubs – has also become a final destination for many of these illegal exotic animals. Dealers, smugglers and pet owners exploit what some claim to be the local authorities’ lax efforts in curbing this trade. Hiding in Plain Sight seeks to present views from across the spectrum, while exploring different aspects of the illegal wildlife trade in Singapore.

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http://hdl.handle.net/10356/69850

80:20

mtan050

Authors
Ang Le Shan, Chua Si Hui, Seow Yunxin Christine, Wong Yu Shan

Supervisor
Ms Nikki Draper

Year
2017

Abstract

Our story revolves around Ally, a fresh graduate working as a junior accountant, who has an interest in photography. She has been in a long and stable relationship with her unambitious boyfriend, Daryl, who is still in university. Ally then meets Chase who becomes her photography mentor. He is charismatic and often offers her life tips. This leads Ally to starts questioning the status quo in her life including her long-term relationship with Daryl. Will she then settle for the stability that she already had or forgo all that for something, which she is unsure of?

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http://hdl.handle.net/10356/69845

Business as Usual

mtan050

Authors
Goh Chien Hui, Loke Zhishen William, Tan Ting Fang Natalie, Wong Lin Sherry

Supervisor
Ms Nikki Draper

Year
2017

Abstract

Business as Usual is a short documentary that follows three brothers who run a family carpentry business as a tribute to their late father, Roger. When Roger passed away in 2014, his three sons, Morgan, Lincoln and Ryan, left their own ambitions and took over his business. In the documentary, the brothers speak to Roger as he recounts good memories and regrets, reflecting on how the interactions with their father respectively shaped their individual decisions to take over the family business. Business as Usual explores the concept of filial piety, a virtue of caring for one’s parents out of true devotion and love.

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http://hdl.handle.net/10356/69816

Paving the way

mtan050

Authors
Chew Pei Shwen, Chew Qi Yang Paul, Chia Yi Theng Rachel, Lee Xue Qi Fiona

Supervisor
Mr Ferdinand de Bakker

Year
2017

Abstract

Paving the Way, is a knowledge-centric campaign on path-sharing. Path-sharing is a budding concept within footpath usage emphasising mutual safe and gracious behaviour among footpath users. Paving the Way targets secondary students in Singapore aged 13 to 17, addressing their lack of knowledge about proper path-sharing behaviour and aiming to raise awareness about it, through explaining its importance and how to perform such behaviour. To address current knowledge gaps regarding path-sharing etiquette, qualitative and quantitative research was carried out to explore the path usage habits of students in Singapore. Based on research findings, key messages and campaign strategies of “storytelling”, “raising risk perception”, “raising self-efficacy” and “gamification” were crafted.

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http://hdl.handle.net/10356/69888