The Spectrum of Play
The Spectrum of Play is a project that centres around the social issue of gender-typing in children’s toys: like how dolls are almost exclusively marketed to little girls, and cars and dinosaurs to little boys. In a world where gender is increasingly understood as a spectrum, imposing arbitrary gender boundaries on children stratifies development along gender lines, forcing children into boxes and perpetuating outdated stereotypes.
Spectrum aims to both promote the awareness of gender-typing in toys and its impacts, and encourage the cultivation of a more gender-inclusive culture of play and parenting, so that children can freely explore the world and their interests without being tied down to societal expectations.
Start your journey into the project at www.thespectrumofplay.com.
Children, gender, parenting, stereotypes, toys
Animation (Motion graphics), Graphic design, Illustrated book, Print, Website
Motion graphics, Illustration, Editorial layout, Web design
Paper
Website, Book: 42pp,19cm (W) x 25.5 cm (H) x 0.5 cm (D)
12 May 2021
13 May 2021
Copyright. All rights reserved.
Share