I’m FINished with FINS
I’m FINished with FINS – Source: Shark Savers
In the year 2012, I’m FINished with FINS campaign was launched as the third generation of the shark fin soup campaign. Similar earlier campaigns which started in 2009 were launched in China and Hong Kong urging people to stop consuming shark fin soup, providing reasons for doing so, to educate them on the dangers to sharks due to shark fin trade and to dispel misinformation on the benefits of shark fin trade that is being disseminated.
Video: I’m FINished with FINS Campaign Teaser
I’m FINished with FINS was first launched in Singapore by getting local celebrities and community leaders to declare that they are “FINished with FINS”. Other than gathering the support of local celebrities and community leaders, it also gathers corporations to pledge that they are ‘FINished with FINS by never to serve, consume, promote or reimburse shark fin soup. This campaign also urge corporate leaders to stop serving shark fin soup at events, with Michael Ma being the first to pledge that his company, Indochine, will not serve shark fin soup. Billboards featuring one of the 58 local celebrities who have made their declaration as well as facts about shark fin trade were then placed in 80 locations throughout Singapore, encouraging the public to be “FINished with FINS”. In the year 2013, this campaign was brought into Taiwan and Hong Kong with the support of LUSH, a cosmetic boutique, to bring awareness to the issue and to educate the public on shark fin soup. Later in the year 2013, this campaign was also launched in Mainland China with the same objectives in place.
This campaign’s website has also included information on how you can be active in conserving sharks by taking personal pledge, corporate pledge and ways in which you can help to encourage company events and restaurants to stop serving shark fin soup. Interested to play a part? Click here
Say No to Shark Fin
World Wide Fund for Nature Logo – Source: Plastic Oceans
Say No to Shark Fin was established by the World Wide Fund for Nature (WWF) in Singapore. Similar to “I’m FINished with FINS”, this campaign also aims to stop people from consuming shark fin soup. This campaign emphasized that corporate consumers should stop consuming shark fin soup before sustainably-produced shark products are available.
This campaign also seeks corporations to make pledge for “No Shark Fin Dining Policy” by instilling in them the need to be an environmentally responsible business. List of hotels and restaurants that have stop serving shark fin soup as well as a list of sustainably-sourced seafood are included in the website to facilitate planning of corporate functions.
This campaign also seeks individuals to take the pledge for not consuming shark fin soup, not serving shark fin soup during banquets or corporate functions and not getting shark fin as gifts. Click here to find out how you can play a part now!
Shark Fin Initiative
World Wide Fund for Nature (Hong Kong) – Source: HKGOLDEN
This initiative was promoted by WWF in Hong Kong, one of the highest shark fin trade market, to encourage and educate the public on sustainable seafood. They have been putting in effort to stop corporations from serving and consuming shark fin soup.
Similarly, this initiative seeks for individuals and corporations to make their pledge on not consuming and serving shark fin soup respectively. They also provide a long list of corporations which have pledged to be shark fin free on their website to keep the environmentally conscious public to be aware of options that are available for them. Click here to take a look at how Hong Kong is doing it!