Coming home SG

Authors
Tan Min Er Vivien, Chan Mei Yu Jethra, Lee Rou Urn Sarah, Giam Yi Xin

Supervisor
Asst Prof Liew Kai Khiun

Year
2016

Abstract
The Coming Home SG campaign was launched as Singapore’s first campaign to raise awareness of foster care among young adults and promote volunteering opportunities as a stepping stone towards fostering. It was also the first to use social media as an outreach platform for foster care.

The campaign engaged 3,948 young adults via a mix of online and on-ground platforms such as a campaign website, art-jamming sessions, a local makers’ fair, sharing sessions by members of the fostering community and university roadshows. 220 volunteer interests were raised, and nearly half of the participants indicated strong willingness to foster in the future.

This project report summarised the research that underpinned campaign strategies, detailed the campaign’s execution and evaluated its effectiveness. Finally, it gave recommendations on how the campaign’s pioneering initiatives could be sustained.

Click link to view
http://hdl.handle.net/10356/66801