Authors
Isadora Ong Min Li, Jaime Goh Shi Hui, Sai Fengjia, Elissa Teo Shiting
Supervisor
Ms Kairiah Mohd Tamin
Year
2016
Abstract
Savvy Silvers was a campaign to help senior citizens above 50 to use their smartphones efficiently and independently. It also aimed to dispel fear and increase confidence of senior citizens who are hesitant about embracing smartphone technology. The campaign stemmed not only from personal experiences with senior citizens, but was also in accordance with Singapore’s digital inclusion efforts and national move towards being a Smart Nation.
To find out what senior citizens wanted to learn, the team conducted a survey and subsequently designed a comprehensive smartphone curriculum. This culminated into a series of lessons where senior citizens learnt how to use their smartphones in a conducive and interactive environment in the heartlands. Inter-generational learning between senior participants and youth volunteers was also one of the key features of these smartphone lessons.
The project report examined the rationale for this campaign, discussed the executional tactics implemented in rolling out the campaign and the impact of strategies used. Significant achievements and recommendations to widen the scope of the project were also discussed. The lifespan of Savvy Silvers would be extended beyond its intended duration as partners, including the People’s Association and the Infocomm Development of Authority, expressed interest in rolling out the Savvy Silvers smartphone lessons to other parts of Singapore and developing it into a nation-wide movement.
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http://hdl.handle.net/10356/66838