Authors
Lau Siaw Ee, Cheryl Lee, Cheryl Teo Li Min, Florence Tan Yi Wen
Supervisor
Mr Ferdinand De Bakker
Year
2016
Abstract
Erectile dysfunction (ED) has been on the rise amongst younger Singaporean men over the past decade. Despite of this there is still a high ignorance and neglect towards this condition. In light of this trend, Hard Conversations was hence conceptualised to raise awareness of ED. The campaign hopes to normalise the condition and encourage behavioural change, with the aim of reducing prevalence. Targeted at female professionals aged 25 to 35 years old, the campaign aims to address the need for females to be equally educated on the condition, thereafter supporting and encouraging their male partners on prevention and cure of this condition.
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http://hdl.handle.net/10356/66873