R2013

Authors
Chia Shi Yun Cerlyn, Lee Yu Xian Joel, Ong Mingren Cornelius & Shum Wai Kit Alan

Supervisor
Asst Prof Jung Younbo

Year
2013

Abstract
This study aims to find out if 3D presentation in a philanthropic context can change
attitudes towards the disabled elderly and increase donations. Results from
mediation analyses showed that cognitive attitudes towards the disabled elderly,
social presence, and favour towards the advertisement were significant mediating
factors for the effect of 3D presentation on certain variables. Implications with
regards to the use of 3D presentation in attitudes towards philanthropy and charities
were discussed.

Click link to view
http://hdl.handle.net/10356/52502

Author
Tan Wei Zheng

Supervisor
Asst Prof Kim Ji-Hoon

Year
2013

Abstract
This paper aims to be a philosophical treatise on the phenomenology of touch in
electronic and digital media devices. While the paper does examine gaming on
the iPad and other electronic devices, the purpose of the paper is not to delve into
ludology or the cultural issues surrounding gaming and electronic or digital media.
Rather, the paper explores the relationship between the lived-body and the electronic
and digital “body”. This is through using Vivian Sobchack’s work in Carnal Thoughts
as a springboard, paying special attention to how embodiment can be extended to
digital spaces—understood as “imaginal” spaces—and electronic devices.

Click link to view
http://hdl.handle.net/10356/51502

Authors
Chong Miao Yee Clare, Deng Shiying & Lim Lee Teen Ronda

Supervisors
Asst Prof Shin Wonsun & Asst Prof Suwichit Chaidaroon

Year
2013

Abstract
Child Emotional Abuse (CEA) refers to the significant impairment of a child’s social,
emotional and intellectual development resulting from the adult’s persistent
hostility, ignoring, blaming and discrimination of the child. An online survey was
administered to 615 undergraduates in Singapore and they were asked to recall
their childhood experiences of emotional abuse. Based on the results, the study
looked at the theoretical implications and practical contributions to policymakers,
campaign organisers and parents to address the problem of CEA in Singapore.

Click link to view
http://hdl.handle.net/10356/52258

Image Credit
Featured image Educational Tour by Flickr user Choo Yut Shing. CC BY 2.0.

Authors
Alvin Chia Zhao Yuan, Tan Sie Mun, Tan Xin Qi Lisa & Woo Zhen Wei

Supervisor
Asst Prof Arul Chib

Year
2013

Abstract
This study examined how virtual contact through mediated communication using
the social networking site (SNS) Sina Weibo can reduce how Chinese immigrants in
Singapore perceive themselves as being discriminated by the locals. As part of the
research, a five-week campaign sought to engage young Chinese immigrants aged
16 to 35 living in Singapore and using the transtheoretical model of behavioural
change, the campaign sought to promote an open discussion of issues that would
prepare them for future contact. The findings were discussed in relation to the
specific recommendations that could be made at governmental and institutional
levels.

Click link to view
http://hdl.handle.net/10356/52575

Image Credit
Featured image Instruction #7 – “When you have to shoot: shoot! Don’t talk!” – Il Brutto by Flickr user Kevin Utting. CC BY 2.0.

Authors
Aw Shu Qin Cassandra, Gerlynn Chan Si Ying, Jolene Christina Ng & Lim June

Supervisors
Assoc Prof May Oo Lwin & Asst Prof Augustine Pang

Year
2013

Abstract

Through the theoretical lens of Petty and Cacioppo (1986)’s Elaboration Likelihood
Model (ELM), the study posits that congruency of gender characteristics between
olfactory and visual stimuli during a media conference would influence message
reception. The study assessed the journalists’ states and evaluations of organization
and spokesperson, as well as their news articles written based on the spokesperson’s
message.

Click link to view
http://hdl.handle.net/10356/52522

Image Credit
Featured image Miniature perfume dispensers by Flickr user William Cho. CC BY 2.0.

Authors
Mano Vikneshwaran, Lee Hui Zyi, Yeo Yan Ping & Xu Jinghui

Supervisors
Asst Prof Augustine Pang & Assoc Prof May Oo Lwin

Year
2013

Abstract
Crises often occur in the form of unexpected events which evoke emotional
experiences for those involved. Though crisis research has largely focused on verbal
strategies in responding to a crisis, how they are delivered is arguably crucial too.
While crisis literature shows that stakeholders experience emotional upheavals
during crises, is it possible that organizations can be emotionally affected as well?
If so, can organizational leaders, like the CEOs, then freely express emotions such
as sobbing when communicating with stakeholders?

Click link to view
http://hdl.handle.net/10356/52904

Image Credit
Featured image Civil, Immigrants and Labor Rights Groups to Issue a Call to Action for Commonsense Immigration Reform by Flickr user SEIU. CC BY 2.0.

Author
Wang Yue

Supervisor
Asst Prof Lin Tsui-Chuan Trisha

Year
2013

Abstract
This exploratory study examines how Singaporean mobile dating users strategically
market themselves and manage their romantic interactions in this mediated dating
environment, as well as the impact of mobile dating and privacy concerns raised
by disclosing personal and location information. As mobile dating services gains
popularity in Singapore, it becomes a suitable context to study the motivations and
implications behind this emerging phenomenon.

Click link to view
http://hdl.handle.net/10356/52929

Authors
Andrew Yee Zi Han, He Qing Pei, Ong Teck Keong Andrew & Sng Rong Hui Jeremy

Supervisor
Assoc Prof May Oo Lwin

Year
2013

Abstract
Nutrition or ‘signpost’ labelling provides information to consumers to assist them in
making healthier food choices. While many components of product packaging can
influence consumers’ product evaluation, front-of-pack (FOP) nutrition labelling and
country-of-origin (COO) labels are two categories of cues that have been identified as
strong influencers of consumer evaluations. This research looked at the information
on these labels and its implication on health communication policy.

Click link to view
http://hdl.handle.net/10356/52587

Image Credit
Featured image d1830-30 by Flickr user U.S. Department of Agriculture. CC BY 2.0.

Authors
Aneesha Subramaniam, Chong Kai Jie, Santhiya d/o Kulasakeran & Zhao Boshu

Supervisors
Assoc Prof May Oo Lwin & Asst Prof Kim Hyo Jung

Year
2013

Abstract
This study aims to determine if goal framing and language tone in instructional
material can affect message persuasiveness through psychological reactance. An
intervention programme design was employed on international students between
the ages of 10 and 19 in Singapore. Results showed that loss framing and dogmatic
language are two of the message features that can trigger perceived threats to
freedom and state reactance, which could cause a boomerang affect in attitude and
behaviours.

Click link to view
http://hdl.handle.net/10356/52579