January 2017 Internship Briefing

A second internship briefing session was held on 24th January 2017 for those who have missed the first round of briefings. Industry speakers from DIA Brands – Creative Director, Quentin Berryman  and CEO, Nigel Smith were invited to speak with the 3rd year students about the importance of a design internship and also to share with them the agency’s work. Representatives from the Career and Attachment Office were also present to brief ADM students on the expectations of an ADM internship, the application process and the internship assessment criteria. It was a fruitful session as students got to hear from professionals from the industry as well as to collect important information regarding the ADM Internship.

DIA Brands

It was an engaging session with CEO of DIA Brands,  Nigel Smith, as he kicked off the first half of the briefing by drawing links between the brain’s ability to perceive and remember imagery, to the way how a brand mark is conceived and recognized by the masses. Nigel also shared about what goes into consideration when agencies create a “remarkable branding”. An introduction to the agency’s work was also shared. We ended the first half of briefing with a “Guess-The-Brand” game where only a part of a brand mark is shown and we are supposed to guess the brand from that. It is interesting to see how we all managed to guess most of the brands with only a part of the brand mark shown, and that shows these brands are successful in creating a lasting impression amongst the masses.

Above: Nigel sharing the secret to creating a “remarkable brand”.

Above: Some of DIA Brands’ works.

Above: Game time ! Playing the game of “Guess the Brand”.

NTU Career and Attachment Office (CAO)

The NTU Career and Attachment office (CAO) representatives were also present to brief the 3rd year students regarding the internship application procedure and requirements. Ms Pfeiffer Chung from CAO, went through the dos-and-donts during internship, and also talked about the internship assessment criteria.

Above: Ms Pfeiffer Chung sharing  guidelines of how to self-sourcing your own internship.

Q&A

There was also a chance for students to interact with the industry guest speakers, staff from CAO and Ms Angeline Yam, the ADM Internship Coordinator to find out more clarify any questions about the ADM Internship.

Above: Students having a chat with Creative Director Quentin Berryman, from DIA Brands.

Review by Lee Ming Rui

November 2016 Internship Briefing

On the 9th November 2016, ADM had its annual internship briefing for all third year students who are considering to take up the ADM internship between May-July 2017.  A 4^th year senior was invited to share her internship journey with the 3^rd year students. Representatives from the Career and Attachment Office were also present to brief ADM students on what to expect for an ADM internship and application procedures

Student Speaker

Aurelia Jessica, a final year student from Visual Communication shared with everyone her 2016 ADM internship experience with Twitter. Aurelia made use of both the ADM database of companies as well as going down the self-source pathway and eventually landed a stint with Twitter. Within weeks of starting out on her internship, she was entrusted to assist on design pitches for high profile clients such as Unilever, Samsung and Pepsi in a fast paced environment.

Aurelia enlightened potential interns who might be anxious about the internship application. She provided some useful tips, from how to prepare one’s resume and portfolio and what to expect during a job interview. Aurelia cautioned her juniors about the struggles one might face before landing an internship, however the experience has been a worthwhile learning curve for her. In true Twitter style, Aurelia summarized her internship experience in under 140 characters – “Through first-hand experience, learn about the industry, my possible career paths and about myself.” #InternshipGoals

Above: Aurelia summarizing her internship experience in true Twitter style

Above: Aurelia shared about the opportunities to make friends from all over the world while interning at Twitter 

NTU Career and Attachment Office (CAO)

The NTU Career and Attachment office (CAO) representatives were also present to take the students through the internship application procedure and preparation works. They outlined some important deadlines as well as step-by-step instructions on how to go about registering for the internship online.

Above: Ms Pfeiffer Chung from NTU Career and Attachment Office briefing students on the details of an ADM internship – registration and preparation procedures.

End of session Q&A

At the end of the session, students were provided the chance to chat and clarify burning questions with all the speakers – 4^th year student Aurelia Jessica, staff from CAO as well as ADM internship coordinator Ms Angeline Yam.

Above: 3^rd year students checking in with Aurelia Jessica, a 4^th year senior for internship advice and tips !

Above: Students having a chat with  CAO (Career and Attachment Office) staff on the various internship application procedures.

Review by: Lydia Alexkartadjaja

UPCOMING SHOW-AND-TELL WITH LENA GOH

INTERVIEW WITH DIGITAL FILMMAKING STUDENT – LENA GOH

Lena is a digital filmmaking student who interned with Marina Bay Sands (MBS) for 10 weeks under the 2015 ADM internship programme. She was attached to the organization via the ADM database of companies. All companies under this ADM database are companies who are already looking and eager to provide internship experiences to our ADM students !

Lena will be sharing with everyone her internship experience in person on the 28th of January 2016, 12:00pm @ Library Cinema Room . Do come by and listen to what she has to say!  She will be there to answer questions and provide useful advises! Meanwhile, below is a sneak peek of Lena’s experiences with MBS!

What first got you interested in the ADM internship programme?
“Internship is 6 AUs worth? Hmm…” Spending the summer break earning some money, doing cool new things at work while adding value to my resumé, and even shaving off some AUs? Sounds like a win-win situation to me.

What was the most memorable experience during your internship?
Just experiencing the whole running of the company, really. I chose a pretty big company that has about 9000 employees, so it was pretty cool to see how everything was run and how they try to unite their employees through various company activities.

I mean, it was a huge corporate organization that was run based on both Singaporean and American laws.  It is the company culture that every employee, no matter what their position is will be introduced as a ‘team member’ of the organization. Regular events are often held for all team members. For instant,  there was a dinner invitation to all muslim employees to break Ramada fasting together. Unfortunately, I did not get the chance to participate in such events during my short stint there.

What was the coolest/weirdest/craziest thing that happened while on the job?
I think the highlight would easily be meeting celebrity chef Gordon Ramsay in person for a video shoot. Gordon Ramsay came to Marina Bay Sands (where I was interning) for the opening of his new celebrity restaurant Bread Street Kitchen. The whole video production crew worked like clockwork trying to get things done quickly and precisely so we wouldn’t have to keep Gordon waiting.

I was basically the intern doing a bunch of simple technical things on set like running to retrieve extension cables, taking down lights and adjusting the props. I was also clapping the slate in front of Gordon’s face !

What would you say is the biggest takeaway from the entire internship programme?
A cool experience and I made a really good friend. She’s a full-time staff at MBS whom I worked very closely with in the second half of my internship. She was greatly helpful in making my time at MBS worth looking forward to each day, by sharing advise with me what to take note of when working with certain colleagues and also connecting me with some other fun colleagues from other departments !

UPCOMING SHOW-AND-TELL WITH YU ANQI

INTERVIEW WITH PRODUCT DESIGN STUDENT – ANGELA YU ANQI

Angela is a product design student who interned with the organization Land Transport Authority (LTA) for 10 weeks under the 2015 ADM internship programme.  Angela was placed with LTA by making use of the ADM database of companies. All companies under this ADM database are companies who are already looking and eager to provide internship experiences to our ADM students !

Angela  will be sharing with everyone her experiences in person on the 18th of November 2015, 10:30am @ ART B1-03(LT) . Do come by and listen to what Angela have to say!  She will be there to answer questions and provide useful advice! Meanwhile, below is a sneak peak of Angela’s experiences with LTA !

What first got you interested in the ADM internship programme?

The ADM internship programme came to my attention via the blog site. I was also receiving e-mailers from different professors informing us about the programme. There was also an internship talk which I attended, it was conducted by the school where industry professionals were invited. Through the talk, I  realised the importance of putting our learning at ADM into the industry to receive real life work experience and that’s when I decided to sign up for the programme.

What was the most memorable experience during your internship?

I was interning at LTA where I got the opportunity to work with one of the best innovation and design solution company called IDEO.  We went through an analogous brainstorming session where we try to gain inspirations for the transportation service from totally different industries such as from the F&B industry and also from the skincare industry. Ideas were mapped out and then explored how it could be applied for the Singapore public transport system service design.

What was the coolest/weirdest/craziest thing that happened while on the job?

I had the opportunity to look at MRT train prototypes that are still in development and not shown to the public. I also got to understand the design process from tenant approval to the final workable prototype. Visiting the MRT depot and learning how the train system operates was interesting. Interns get the chance to try out the emergency door opening at the end of the train carriage – without having to pay a fine of course ! I also got to learn that most of the MRT trains are bullet proof !

What would you say is the biggest takeaway from the entire programme?

The biggest takeaway is about learning the importance of how design plays a role in our everyday life. Interning for LTA was a heartening experience as it appears that the Singapore government is paying a lot of interest in design. Through my internship experience with LTA and IDEO, I got to learn that design goes beyond just drawing and making pretty things ! The concept of design thinking is also use to design services and experiences for commuters.  Most of us (design students) are already well trained with the concept of problem solving but I learned not to limit the mindset to just applying it to my class assignments but that I should try to apply it to everywhere else in life too. Through the internship programme, I have learned to live design and breath design.

The self-source internship route: Presentation by Cheong Tong Pei

AY2014/15 Internship briefing

A second internship talk for AY2014/15 was organized in January 2015 for those who missed the first round back in November 2014.

Final year Vis Com student Cheong Tong Pei was invited to share with everyone his experiences of self-sourcing his own placement. Tong Pei was featured a while ago in one of our blogpost. He enlightened a roomful of potential student interns, all hungry to get a taste of the real world experience! Useful pointers were presented from how to go about looking for internship opportunities to what students should do and keep in mind when preparing for the big interview!

Below: Tong Pei presenting his internship self-source journey

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